Eros Now teams up with Google Cloud for an interesting project. For starters, Eros Now provides a wide range of Indian movies on their streaming platform. The Indian streaming platform has now collaborated with Google Cloud. This partnership will hand out Google’s Artificial Intelligence-led product enhancements to the Eros’s streaming app. Their AI will help to generate subtitles for the entire movie range on the Eros’s streaming medium.
Eros Now has stated that their new automated subtitling system can work closely similar to humans. This ensures a different experience for the users. This technology is a very new step towards AI and ErosSTX claims that they are the first streaming service globally to use it. They even say that manually working on these subtitles and for instance, demands a lot of workflows. Now introducing this technology will make use of machine learning for more ease.
? #NewatGoogleCloud: We are excited to announce our collaboration with @ErosNow to deliver automated subtitle translation for movies and originals with the power of our cutting-edge #AI & #ML technology. Learn more via @BusinessWire ? https://t.co/KXMCHVpiDz pic.twitter.com/hrBtBDKY1q
— Google Cloud India (@GoogleCloud_IN) March 9, 2021
How Does the Eros Now and Google Cloud Automated Subtitles Work?
ErosSTX has provided some insight into their progress with the technology. They have started this program and after that their data scientists have worked for over six months. These six months, they were in the task of perfecting the Google Cloud’s automation process.
In other words, the process dealt with a variety of challenges that include gender non-neutral languages and different punctuations which were the main concerns of the AI subtitle program.
Google Cloud technologies work profoundly on the AI frameworks. This has to do with their broad amount of pre-existing data using for the AI-generated subtitles on Eros Now. However, the streaming service has a dedicated ErosSTX that ensures to train their model with the help of machine learning. Besides, this may help for more engagement among audiences and open up “Text to Speech” automation opportunities in the coming days.
Google Cloud India MD shared some words saying,
With the power of AI built on Google Cloud, Eros Now can deliver automated subtitles to further enhance the viewing experience of its users.
Folks from Eros Now have stated that
The innovative use of artificial intelligence and machine learning will give customized subtitled content for the global audience. This allows us to target a wider set of subscribers and drive engagement across Eros Now’ rich consumer offering.
Therefore, we expect to see this technology make an entry on every well-known OTT Streaming application for instance. Above all, the provider doesn’t need to look for an alternative for subtitles when the AI-powered subtitles on Eros Now come into play. This is the beginning as YouTube already uses this technology and we may see it developing furthermore for a newer experience for the viewers.