If you are running a business, then it is about time you have an Instagram account for it if you do not. Instagram provides a platform for people to view your business, as you would like them to, plus much more. Companies that have a grip on marketing on Instagram/IG have reaped enormous benefits.
Due to a large number of people interacting with the said companies, they had to engage others to run their IG accounts. When people fail in capacity, bots are employed to do the job. The widespread blog Free Your Spine mentions that there are many established business farm started using Instagram and suddenly saw a boost in traffic.
If you are not yet convinced as to why you need an Instagram account for your business, here are five more reasons:
1. Many Prospective Clients Are On Instagram
People are joining Instagram day and night. Instagram currently puts the number of active users at over 800 million. This is a considerable number, and you are bound to find people who will love what you are selling to them. All you have to do is have a decent marketing strategy. Also, keep in mind that most people on IG are millennials.
Compared to other platforms, on IG the people are hell-bent on spending some top dollar. Millennials are not as conservative as previous generations thus tend to buy more. The best thing about Instagram is that it does not take a lot to convince people to boost your business. A kind word here and there, plus a solid marketing plan will help you achieve awareness and sales to your businesses. It does not matter whether large or small.
2. Instagram Keeps On Improving
Compared to most other platforms, IG is very innovative. For example, Instagram recently introduced a way for people to purchase advertised products right from their platform. IG is in partnership with other companies like Shopify to make the process flawlessly easy. In this way, people will not have to be redirected to a site to close a deal. This action instantly improves sales due to the straightforwardness of the process. While still on IG, people can select categories like the number of items, type, and others. When it comes to innovation, Instagram is head over heels above the competition, more so when it comes to business.
3. Interact With Your Clients Better
Instagram offers many delightful ways to communicate your activities to your clients. An excellent way to earn trust is by showing people your open company processes. Most people will appreciate the fact that, it is not some big corporation, which does not have time to answer them. Many businesses have closed sales by merely liking a person’s post. On Instagram, people can leave feedback on your services fast and easy. This process makes it easy for you to improve on what you are selling them. There are many creative ways of showing your company as friendly, like a live Q and A session, natively on IG. A customer that can access you easily instantaneously puts faith in your product.
4. Increase Brand Awareness
The backbone of Instagram is on adding networks. With a decent marketing strategy, people will like, follow, love and share content you put out there. In the process, your brand will be more visible to others. The best part is that Instagrams artificial intelligence will promote shared content to relevant people. What this means, products meant for people in age groups of 20-30, will barely show in pages of people over 50. Hence, the people that will continue to engage with what you post will remain relevant to it.
5. Many Creative Ways to Show Your Worth
With IG, the options that one has to grow their businesses are virtually unlimited. If you are stuck on how to do it, you can keep an eye on your competition and figure out how they do it. With the information attained, you can brush up on the strategies used to your advantage. If you do not know how to, there are specialists in IG marketing who will assist you. Some use influencers (people with many followers), who give a shout-out to your page and their followers get curious. You can even pay for ads that will show to people, under selected demographics appropriate to your business.
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