Facebook-owned short video making app Instagram Reels is rolling out a new update, allowing users to create 30-second videos instead of 15 seconds. The Reels was launched by the company in July this year in India.
The reels got more popularity after the TikTok ban in India. Since then, the company has made a lot of changes in the app to make the platform better for creators.
Reels Adding New Editing Features
Besides increasing the length of the video up to 30-second, the company has also increased the timer from 3 seconds to 10 seconds. It is also adding more features to edits such as adding trim and delete clips to make editing simpler.
Tessa Lyons-Laing, Director Instagram Reels said,
We continue to improve Reels based on people’s feedback, and these updates make it easier to create and edit. While it’s still early, we are seeing a lot of entertaining, creative content.
According to data provided by YouGov, an Internet-based market research and data analytics firm. Nearly two-thirds of urban Indians, almost 65 percent, said they are likely to turn to alternatives or start using video apps that are either Indian or non-Chinese in origin.
The newly added features should be available to all users in the next few days. The features will be available in the 50 countries worldwide where Reels is available.
Recently, WhatsApp spotted coping with Instagram’s Expiring message features, which was copied from Snapchat. Social media apps are used for copying other platforms’ features to improve their app, and Reels is no exception.
Instagram is making changes to the reels making it more like TikTok by giving such features be it editing, video length, sound.
Recently Added Feature
Recently, Instagram rolled out QR codes to the app. The feature will help users to generate QR codes that’ll be scannable from any supporting app. This will allow users to share their profile with anyone easily. Earlier the feature was launched in Japan in 2019 and is now finally making its way globally.
To recall you, The Indian Government banned 59 mobile apps in June this year. The list also includes popular apps like TikTok, UC Browser, Shareit, WeChat, and 55 other apps. All banned apps are Chinese, and the news came from the Ministry of Electronics and IT.