Google is Killing the URL Shortener Service goo.gl

We are all using the internet every day to watch videos, listen to music, or even kill time. So, you might have seen shortened goo.gl links. Going by the news that came out yesterday (31-03-2018), people can’t create new shortened links using Google’s own service.

In a blog post, the Software Engineer of Firebase, Michael Hermanto revealed the shocking truth, which might irritate many digital marketing professionals all over the world.

Google to Stop Their URL Shortening Service goo.gl

The search engine titan launched the URL shortening service back in 2009. However, they are going to shut down the same. As you read earlier, the company professional has made the shocking news public via a blog post on Friday.

In case you are an internet marketing professional or a person who doesn’t like lengthy links, you might have at least a few links on goo.gl. Google hasn’t made your life hectic as they said the existing links will continue to work whereas it is impossible for you to create new ones after March 30, 2019. In case you choose to remain anonymous when it comes to link shortening, you can’t do that after April 13 this year.

Google released goo.gl for FeedBurner and Toolbar. However, you can’t find any of those live today. By the time RSS subscription has gone out of date, they have shut the former down.

In the blog post, Hermanto said that many popular URL shortening services had emerged and the ways people find content on the internet had also changed dramatically, from primarily desktop web pages to apps, mobile devices, home assistants, and more.

For a convenient way to shorten links, the company has suggested the Firebase Dynamic Links (FDL). You can even use other popular services like ow.ly and bit.ly. It is evident that Google is shutting down one of their most loved services to make room for FDL. It is a platform where you can create links, which then send users to any location within the apps.

The company told the media URL Shortener had been a great tool that they were proud to have built and as they look towards the future, they are excited about the possibilities of Fire Dynamic Links, particularly when it came to dynamic platform detection and links that survive the app installation process.

If you are a Twitter user, you might have seen many goo.gl shortened links there. Given there is a character restriction, people used such services to make the most out of the platform.