YouTube is testing a new feature that can detect the products that are showcased in the video. There were several reports and rumors last year. This particular project from the video streaming giant is an initiative for turning the platform into a shopping hub. However, Google has now announced that they are testing an automated list of products detected in videos.
For instance, Instagram uses a clever feature where you can tap and see the price of a product from the post. You can directly purchase the product from the app if the option is available in your country. We can assume that YouTube is working on a similar strategy where it analyses the products in the video. After analyzing, it certainly shows you some recommended videos or products for sale on the platform.
YouTube New Feature Announcements on Support Page
YouTube has a dedicated support page that lets’ public know about their new future tests and developments. The latest news on this support page is, Twitter is testing a new way to enjoy full video right from the feed. This will save time for users, where it doesn’t redirect the video to another tab and plays the video right away. Below are the notes directly from YouTube sharing the information about its new feature.
[March 22, 2021] Testing automated list of products detected in videos: We are experimenting with a new feature that displays a list of products detected in some videos, as well as related products. The feature will appear in between the recommended videos, to viewers scrolling below the video player. The goal is to help people explore more videos and information about those products on YouTube. This feature will be visible to people watching videos in the US.
As you can read from the above short text from YouTube, they are introducing a new way to show ads. This feature will detect the products present in the video in realtime and showcases the ads.
The ad placement is found right in between your recommended videos which you can witness while scrolling through the feed. The video streaming platform uses AI technology for showing ads in the recommended videos section.
Use of AI and Advantage for Creators
Google is cleverly making use of Vision AI onto the videos which eventually doesn’t check the title of the videos or hashtags. It basically inspects the objects in and around the video which collects information. The ads specifically get targeted on the showcased object. These new features and changes will help YouTube to tweak their recommendations of videos furthermore and throws helpful and suggestive videos.
Recently, YouTube has started deducting taxes from creators outside of the US. These new changes may benefit the creators on YouTube as these give a new opportunity for ad placement.
This feature alone doesn’t turn YouTube directly into a shopping hub but eventually, this may take place in the future. The feature is still in a testing stage and may come into play after some period.