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Instagram is Now Hiding Likes Count on Posts – What You Need to Know

Last Updated on July 21, 2020 by Rahul Krishnan Leave a Comment

You may have the habit of flaunting about the number of likes you get on Instagram. Going by the reports that surfaced online recently, you can’t do it anymore. The company seems to have started experimenting with the feature in seven countries.

Instagram officially tweeted out they want our friends to focus on the photos and videos rather than the number of likes. When you post something, you have access to the number game. However, your followers can’t see it.

Instagram Started Testing a Feature to Hide Likes in Seven Countries

Instagram is Hiding Post Likes Count
Image source:- thenextweb.com

When it comes to influencer marketing, the number of likes and views are paramount. For the same reason, people have been buying likes for quite a long time. Once the new feature goes global, the influencers will take a toll.

The testing is happening in seven countries now; Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. Of these, Instagram started the trial in Canada way before in May.

Once the feature hits your country, everything will work as usual. Yet, your followers can’t see the number of likes on your posts. When they click on the post, they get a list of people who liked it. In order to know the number of likes, they have to finish counting the list.

The number of followers is still intact on the platform. Yet, it isn’t a measure of the engagement one gets for their posts.

It’s no more a secret that social media causes a dent in the mental health of young people and teens. The social comparison makes them depressed. On Instagram, it isn’t a herculean task to find a plethora of people who outperform us in appearance.

Also Read: Top 10 Apps Like Instagram for iPhone and Android Smartphones

Many teens report feeling pressure to always show their best versions (15%), overloaded with information (10%), overwhelmed (9%), or the possess “fear of missing out” (9%). It all going to the graveyard once Instagram globally hides the number of likes.

The company under the Facebook umbrella hasn’t publicized anything about hiding the number of comments. As the existing currency of digital marketing (likes) goes numb, the number of comments may become the new ‘likes’. The popularity of influencers may be judged by the number of comments they get under each post.

The change in the platform evoked mixed reactions among the users. They think it will reduce Instagram’s appeal. We are not sure when Instagram is going to launch the feature globally.

#Facebook#Instagram#Social Media
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Rahul Krishnan, a wordsmith from Kerala, India is always in lookout for his next article idea. He is a fanatic reader. And, the rumour is that his mom has recently hidden his debit card so that he can't buy books anymore. She doesn't know he has a spare one.

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