Flipkart is going to fight Amazon with nails and teeth. Before Amazon came into existence in India, the Bangalore-based e-commerce company dominated all over the nation. However, things took a U-turn as the Jeff Bezos-helming multinational business set its foot in the country.
If you regularly follow tech news, you might have heard Walmart acquiring major shares of Flipkart. Maybe, the new owners want to lead the company to refreshing heights.
Flipkart to Offer Tight Competition to Amazon prime with their ‘Plus’ Service
Amazon has gained a clear edge over Flipkart as they launched the Prime service, which got the customers earlier deals and faster delivery. According to recent statistics, Amazon gets 35% of the orders from Prime customers. Obviously, it has increased the user experience and reliability.
Going by the reports that came out, Flipkart is going to launch a customer loyalty programme. From the initial speculations, it will resemble Amazon Prime. We can see it live on the Independence Day (August 15).
Unlike Amazon’s paid service, you won’t have to spend a single rupee to use Flipkart Plus. You get coins or points on purchases from the platform, which you can then use to avail the upcoming service.
By earning points for Flipkart Plus, you will get chances to use other paid services as well. Hotstar, Zomato, MakeMyTrip, and Café Coffee Day have partnered with the e-commerce giant to give away their services with discounted rates or even free. For example, you can get Hotstar subscription free for a year when you reach a threshold point limit on Flipkart. They will add more brands to this program soon.
Shoumyan Biswas, head of advertising, marketing, and Plus at Flipkart says that every time a customer completes a purchase on their platform, the customer earns a certain amount of Plus points. He adds that we can unlock key rewards and benefits with more Plus points.
Earlier in 2014, the company introduced Flipkart First to knock the socks off the competition. Nonetheless, it failed due to poor customer response and they had to shut it down.
As Flipkart Plus doesn’t involve any periodical payment, they may increase the average spending amount of existing customers. As you already read, the new program gets you deals inside and outside the Flipkart website.
Still, we can’t say anything as the service hasn’t been taken off yet. Prime has become a hit because it offers different services under one roof (e-commerce, video, and music). Who knows? Maybe, Flipkart has the same plan in mind.