There are many business owners that currently underestimate the huge potential associated with internet marketing. Many have this misconception that there is no real benefit with running a blog and marketing online. We all have to understand the fact that businesses that do incorporate online marketing end up with an increase in website traffic, and when done right, increased traffic can translate into revenue.
Fortunately, businesses have no excuse these days because it is easy to learn how to start a blog website and then use it for marketing purposes. Web hosting is cheap, information on content and social media marketing are abundant, and technology has made it incredibly easy to find great human capital to help achieve your online goals.
Adding a Blog to Your Corporate Website
A blog can be incorporated into any website to grow brand awareness, online exposure, and customer loyalty. Smart internet marketers often use blogs to promote special deals or offers, review products, answer customer questions, discuss the industry, etc. This builds credibility and trust with potential customers. Below is a more in-depth look at the benefits of business blogging and how you can leverage a corporate blog to grow your online sales.
Enhance Company Visibility
Blogging is important as it offers a way to connect more directly with potential customers. Customers get to see the human side of the business, thus trusting the product and the company. Unfortunately, many business owners don’t appreciate the value of a well-written blog post, which has the potential to reach new clients while also establishing a more intimate relationship with existing ones.
Other benefits of business blogging include ways for customers to have their voice heard. Responding to blog comments, Tweets, and emails can highlight the fact that the company does care about customer feedback.
Furthermore, marketers who understand that customers have the opportunity to engage with the firm see blogging as a valuable tool to increase brand awareness. A regular blogging schedule will help keep the company, services and products fresh in people’s minds. This tactic is useful for any firm since it’s always easier to make a conversion when the interested client is constantly interacting with your company.
Increased Product Exposure
Regardless of what you are selling, product visibility is a concern for all businesses. If a person has a need, you want your company to be in the running to earn their business. This means that your company’s products and services must be visible, and blogging offers enhanced mainstream visibility.
When building a blog to increase reach, try to educate your readers about your offerings. Don’t go for the hard sell or constantly barrage the reader with links to your Checkout. Instead, try to explain industry concepts, share knowledge, provide a soft sell, and let the reader choose. In the long run, this ensures the most satisfied clients.
Fresh Content on a Blog
A blog is built around quality. With Google’s algorithm updates, high quality content is a prerequisite to internet marketing. Without quality, building a legitimate online presence is challenging.
For this reason, invest the time and resources to develop useful content. When quality content is coupled with an effective SEO campaign, organic traffic to your blog will grow. This is something a static corporate website cannot achieve.
Improved Demographic Targeting
Modern blog marketing strategies involve the use of blog posts in order to increase demographic outreach. Your business blog can easily be used to target a specific target audience. Businesses need to consider conducting research to help them focus on key demographics.
For example, if your ideal client is a young adult with a college education, businesses need to target their content towards that specific group. Discussing topics that this group may find boring or irrelevant is a sure way to decrease conversions.
To make matters even more interesting, businesses must keep local SEO concepts in mind. Because Google is looking to offer relevant organic search rankings based on a visitor’s location, it is critical that businesses properly structure their pages to indicate where their services are offered.
Brand Authority Building
Blogging can be very useful if you want to promote yourself as an authoritative figure within the industry. If you are the face of your business, your blog must be a reflection of your industry expertise and knowledge.
Smart internet marketers appreciate that readers are willing to buy products and services from companies led by experts or pioneers. In addition to building trust, credibility and personal relationships with your readers, showcasing your knowledge on your corporate blog will also indicate that you understand your customer’s needs.
It’s impossible to deny that online marketing is a necessity nowadays. If your blogging campaign is structured and built diligently, the results can be far greater than you could have ever achieved through other mediums. Invest the time, energy and resources into your business blog, and you won’t regret it.