There exist thousands of businesses that are similar to yours, which makes it quite challenging to get your business noticed. Fortunately, there are several effective methods you can utilize to make your business practice standout from the rest, including search engine optimization (SEO).
You might already be aware that SEO helps in achieving enhanced online visibility. However, attaining high SEO ranking is not always a walk in the park. While numerous factors can affect your Google ranking such as keywords, content backlinks, and the efficiency of your service provider, the one factor that you should not overlook is your web host. Below is detailed information on how web hosting can affect your ranking.
Increased Loading Speed
The relative loading speed is among the top factors you should consider when employing a web host for your website. The faster your site loads, the better it is for your web visitors and ultimately, for your business. Besides, improved loading speed carries a positive impact on the overall SEO ranking of your website. For instance, Google uses an analytical metric system when selecting sites that will appear first when a specific keyword is searched.
Irrespective of the security measures you instill on your website, your site will still be exposed to hackers if your host doesn’t ensure proper security. Inadequate measures will put sensitive information regarding your business at risk of being compromised by malware, while also being susceptible to hacking. You are also likely to get penalized by search engines if the situation is not corrected promptly.
Also, if your web hosting service provider is harboring malicious or illegal sites, your SEO ranking will more often than not suffer. For these reasons, it will be a plus point for you to screen your potential web hosting services for any red flags.
The hosting location is another major factor that influences SEO ranking. The majority of search engines prefer locally hosted sites in such a way that an internet user in Australia searching for a website is likely to receive results with an .AU domain rather than other forms such as .COM.
However, with web hosting services, this might not be the case because hosted sites lack geo-located footprints, which means that your website will be visible regardless of the domain.
Your webpage visitors need to feel safe, which makes it extremely vital to install SSL certificates as it helps to secure any data you store or transmit. Most web hosting providers offer free SSL via their control panel to enable you to install them with a few clicks. You can go to mangomattermedia.com for more info regarding why business websites with such certificates get high SEO ranking.
SEO is among the most influential marketing strategies used online which can be affected by some factors with web hosting topping the list. Different companies provide diverse experiences and expertise, which means that your prospective service provider will significantly determine your website’s SEO performance. Therefore, you will need the help of a competent web hosting company to enhance your ranking optimally.