Most of us use Instagram as a social media platform for fun and engaging with friends and strangers. We simply post pictures to show off or simply to let other people see and know what we are doing. While there is nothing wrong with this, it is important to know that we can use this platform to create personal brands that greatly enhance our careers and businesses.
Instagram is a strong social marketing tool that has the capability of transforming your brand. It is good to understand that by just having a personal account, you’ve already begun creating a brand of yourself. You can let companies that provide services such as Instagram Automation help you refine this brand or simply do it yourself. Here are a few tips on how to brand yourself on this platform.
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1. Define Your Goal
In order to create an effective and lasting brand image, it is important that you identify first what you want to do. Ask yourself what you aim to achieve with the brand you intend to create. Once you have a picture of what you want, you can then lay down a strategy that will lead to achieving those objectives. Having such a guide ensures consistency and relevancy. You can seek advice from already established Instagram brands especially from popular brands, role model executives as well as influencers. Check out their accounts and learn from them to get ideas to build yours.
2. Tweak Your Bio to Represent Your Profile
Your bio is the window that opens up to your profile. The manner in which you set up will determine how you relate with your audience. Your bio should have a clear name, what you do, your location and your contacts. Adding a link to your website can also be very helpful as well as a bit of extra information related to your area of expertise. With such information on your bio, it becomes easy for potential clients and employers to find your profile when looking for services related to your skills and expertise.
3. Post Relevant Content
From your bio, the next destination for clients and employers is your profile. The golden rule in this industry is to avoid posting images that you would not want your target audience to see in the future. Also, customize your account to allow you to permit tagged images before being seen on your account. You can delete or hide those that you had previously been tagged if they do not much your profile and by extension your brand. Make sure you post clear and quality images and videos.
You can take advantage of the free editing tools at your disposal on Instagram. Do not forget to accompany your images with captivating captions. Images without captions appear rather dull and plain. Captions make them more intriguing and alluring. You can include witty, funny or simply inspirational captions.
4. Create a Recognizable Theme
Do not just post content for the sake of posting. Be creative a little bit by creating a theme people can identify you with. Such a theme makes your account more attractive and appealing hence drawing more followers to you. For instance, you will find an account with a pink theme showcasing beauty products, or just images tweaked in a unique style. It is simply a matter of being unique and standing out from the crowd.
5. Make Use of the DM Feature
The DM or Direct Message is one important feature that most Instagram users fail to use to their advantage other than simply exchanging personal messages. Reach out to accounts that you feel will add value to your account allowing them to repost your photos. Make sure you study these accounts thoroughly to ensure that they match your field and objectives. You can also ask for permission to post other users’ content if it will help build your brand.
6. Geotag Locations
This is an excellent way of spreading your brand and gaining followers while attracting potential clients. When you visit a restaurant, don’t just take a pic of yourself and food and leave it at that. Tag the name and location of the restaurant. The restaurant may repost your pic on their page for marketing purposes promoting you as a result.
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