Love for clothes and passion for fashion encourages people to start own boutique store. However, most people fail since they don’t know their basics. In this article, we take you through the steps you need to do to start your boutique business online—and not FAIL.
The costs involved in starting an online boutique store is lower than starting a brick-and-mortar store. A few steps, a little money, some fashion know-how, and networking skills are all you need to get your business started. Use this guide to get your boutique store up and running:
1. Building Your Store
Unless your foundation is solid, you won’t succeed in any kind of business. In the case of an online boutique store, not only do you need a selling platform, but you’ll also need a platform that reflects your store’s identity.
Take the example of Twelve Saturdays. It’s an online store that sells dresses, tees, and accessories. It’s been built on Shopify since Shopify gives you numerous e-commerce templates specifically designed for boutique stores. You can use any of these to create a store that looks stunning.
Twelve Saturdays have a beautiful website built on Shopify. Having a website that looks beautiful and reflects the products you want to sell is one of the first things that you need to ensure.
2. Develop Your Brand And Style
Finding the perfect name is the first step towards creating your brand. Your store needs a name that is easy to remember and that reflects your brand’s personality. Catchy and simple boutique name ideas are the ones you should be looking for. Platforms like Shopify let you generate business name ideas with online tools. By choosing a name here, you can check for domain availability immediately and even buy it (you’ll need a domain for your e-commerce store) if it’s available.
Make your shop stand out by giving it an original style and look. The only way to show your clients your store’s unique style is by making your website portray it, just like So Worth Loving. The store sells clothes with quotes for ‘self-love’. As a boutique store owner, you’re going to be selling something unique. That should reflect throughout your entire website. Shopify lets you customize your store so that you can create a unique brand image
3. Stock Your Inventory
While it’s always possible to run a boutique store without having inventory, it’s better to have a few products in stock. Customers prefer timely delivery. That’s only possible when you have the products ready. When you build your store on Shopify, you don’t need to worry about inventory management. They offer you in-built apps that make inventory management a breeze. Shopify notifies you when your stock is low
4. Shipping Orders
It’s important that you have a plan for shipping your products. The shipping costs shouldn’t be too high and the pace shouldn't be too low. Otherwise, you’ll lose customers. Opt for third-party logistic solution providers for shipping your products.
With hundreds of online boutiques being up there, aggressive advertising is essential to attract traffic to your store. Shopify and other website builders let you advertise for your store. The websites you build on these platforms already have social media sharing buttons. There are in-built tools that you use as well. Advertising with banner ads is another great option you have.
Many entrepreneurs have fulfilled their dreams of opening boutique stores and now, even you can. Read the story of Arabella boutique for a bit of inspiration.