Rewarding your consumers for their loyalty to your brand is probably the best way to maximize the efficiency of your online marketing efforts. Incentives, also known as positive motivational influence, can help your business thrive if used correctly, as they can entice past customers as well as prospects to engage with your brand and even make a purchase.
Let’s not forget that increasing customer interaction and engagement goes a long way towards making your business stand out among competing businesses vying for attention.
What options do you have? We’ve listed the most efficient incentives for online marketing below.
Create Competition Among Users
According to Moz specialist Lucy Langdon, encouraging user-generated content is the most effective way to increase user interaction. Enticing users to get competitive can actually benefit your website, especially if there is a reward involved. Forums, for example, encourage users to get competitive naturally as they keep posting to achieve different levels and ranks within the community.
But a forum is not your only option. Langdon says that your website can have a similar concept and its subsequent engagement as long as it has a compelling structure to make it work. She recommends encouraging users to post reviews and rewarding the “Review of the Week/Month” accordingly in order to perpetuate the process.
Whatever the incentive is, you should consider adding a link back to these users' websites as a reward, which will most definitely encourage them to actively post in your forum or participate in competitions.
Allow Guest Posts or Content
For your online marketing campaign to be more successful, one of the aspects you should consider is guest content. Allowing users to contribute to your website will convey your consideration for their engagement, while also permitting you to get high-quality content from industry experts. Consider contacting individual users and asking them to write an article or post for you, adding how you value their input.
You could also put a button or separate section on your website that invites guest content or pitches. It won’t be long until you will start receiving guest content that can add value to your business, creating user engagement and also rewarding columnists’ efforts with one or two links back to their websites.
Get Started with Product Giveaways
If you have recently started your company and want to get more customers quickly, Langdon suggests giving away cheapish products that can add some sort of value to customers. While giveaways are great for enticing prospects to choose your company over competitors, they also give you the opportunity to build solid relationships with industry experts and bloggers, and entice them to talk positively about you.
The products you can give away range from makeup products to gadgets and more, depending on what your company is all about. However, make sure that you do not invest hundreds of dollars in these products – the goal isn’t spending too much money, but motivating consumers to do business with you.
Incentivize Engagement with Competitions and Product Draws
Similar to the product giveaway above, competitions and product draws can incentivize specific user behaviors that can help your business thrive. You have countless options to choose from, but it all depends on how much you want to invest in these competitions/product draws, and what you’re expecting back.
Moz specialist Lucy Langdon offers a few examples of incentives:
- Receive blog engagement with New Scientist – prize: a piece of lunar rock.
- Get email signups with Fat Face – prize: a camper van.
- Get reviews with Pitchup.com – prize: a tent.
- Get newsletter signups with Silksleep.com – prize: a silk blanket.
The more attractive and interesting the prize is, the more users will participate, increasing exposure and engagement at a very great deal.
There are any types of incentives that can motivate your audience to engage with your company. Depending on the industry you’re in, these incentives can range from competitions to product draws, giveaways, and other such prizes that reward customer engagement and loyalty. If you’re out of ideas, look for a reliable company providing online marketing services in London, and ask them to come up with incentives that can dramatically improve your marketing efforts. This will be a simple way to get more customers and raise brand awareness, and a relatively inexpensive way to rank higher within SERPs.
Apply these strategies to your business and it's only a matter of time before you start seeing growth in your business as you continue to foster customer relationships through incentives