With millions of users checking their accounts every month, it might seem easy to have your post go viral. After all, there are millions of people using this platform. However, this is not the case. It only happens to celebrities posting trivial issues like what they had for breakfast in the morning.
If you are not a celebrity or a well-known person, then you will have to put it some work to make your posts go viral. While you can find the most popular Hashtags to expose your brand, you will still have to put in some consistent effort to draw more followers and get them speaking about your brand. It has been done by several non-influential individuals, so you can also do it. Here are five ways you can utilize to go viral on Instagram.
1. Post Content
You cannot go viral if there is nothing for users to see and comment about. This is, therefore, the first step towards going viral. Interesting and controversial content get more likes and is usually shared widely. If it is your brand you want to promote, post content regarding that brand that your target audience will identify with and engage with you. It is such engagement and participation that gets your posts being shared and going viral. You will get an upper hand if you have something unique.
2. Take Advantage of Popular Current Events
Being on social media, it is important that you keep yourself updated on current events. It these events that you can manipulate and customize your postings to mirror what is already happening. Considering that people are always following current events and happenings, you are bound to go viral with such news since you will be a part of those events along with your brand. Take, for instance, a popular even like Meaghan Merkle’s wedding with the prince of the United Kingdom.
Every other social media platform was focused on the happenings of that particular event. If you hand an event or a product and customized it in a creative manner to still keep the theme of that wedding, then you would have gone viral alongside the event.
3. Create Anticipation Before Posting
Creating anticipation before launching an event or a product is a great way of going viral. Nike, the popular sports brand usually utilize this strategy and to a great effect. Have activities that will keep people looking forward to the main launch. Most artists also utilize this strategy by having people see previews of their work and movies provide trailers.
Your target audience will wait in anticipation and even inform other potential fans. When you finally launch the product, it will trend for a while since everyone who was waiting for it will want to experience it when it’s still new in the market. Take time to talk about your brand in a creative and thoughtful manner as you build up something exciting for the main launch.
Sometimes all that is remaining for your unique post to go viral is to tag the right person. If your post draws interest from a celebrity such as Selena Gomez, and she decides to report it and tag you back, be sure you are going on a viral overload. Make sure to tag such popular personalities when you post your stuff if you think they might take an interest. You need to first know what your product is all about and the solutions you aim to provide before narrowing down on a number of celebrities to tag. Give it a try, you never know.
5. Post at the Right Time
Apart from studying your existing followers and knowing what they like and when they are most active, another element of time is identifying the most appropriate time to post a particular image or video. Sometimes it is all a matter of luck when you post and people take up your content and reshare. However, do not rely on luck since you can observe and choose the best time to post particular content. While your followers will increase your engagement rate if you manage to find them when they are the most active on Instagram, it is the other millions of users that will push your post to go viral if they take it up on the network.