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Earlier this year, Facebook revealed that page managers now have the option to choose whether they are going to be using the ‘voice’ of the page or their own ‘personal’ voice.
At first glance it might not seem particularly groundbreaking, but the truth is that this one feature has some very intriguing potential. That being said – you will need to know how to tap into it first.
Always Keep an Eye Out for Which ‘Voice’ You’re Using
Considering you could now be interacting on Facebook as one or two or more different voices it is ever so important that you keep them straight and remain aware of which voice you’re using. The good news is that Facebook makes it easy by letting you know in a small bar below your upper navigation bar – but the bad news is that despite that, things can get muddled.
It would be a good idea to get into the habit of glancing over to see which ‘voice’ you’re using from time to time.
Separate Each ‘Voice’ Persona
If you’re going to be posting as your page ‘voice’ the same way you do using your personal ‘voice’ then there’s no reason to use multiple voices in the first place. Ideally, your ‘voices’ should reflect their purpose – for example, your voice for a particular brand page could be straightforward and serious while your personal voice may be a bit more of a joker.
Assuming you’re managing multiple Facebook pages, each page could also have a different kind of persona for their voice – but that isn’t completely necessary.
Avoid Getting Personal with the Brand ‘Voice’
The biggest benefit of using different voices when you’re speaking as yourself and when you’re speaking on behalf of a brand is that you can now avoid getting personal whenever you’re in your brand ‘voice’.
Over the years there have been so many marketing gaffes made by page managers who have reacted defensively to comments on their Facebook page while speaking on behalf of the brand – and you need to make sure that you don’t join their ranks. It is best to just make it a blanket policy to not get personal when under the banner of the brand.
Do Not Use Different ‘Voices’ To Pose as Others
Some page managers have found it tempting to use their ability to toggle through voices and post using their ‘personal’ voice posing to be a fan of the brand that they’re promoting.
Although this may work most times – if you’re found out it could have drastic consequences to your credibility, which is why it is wise to steer clear of that side of the tracks.
Try to Respond to Facebook Followers as the ‘Voice’ of the Brand
In other words – use the page ‘voice’ instead of your personal ‘voice’ when you’re interacting with Facebook followers on that particular page. The reason for this is that it makes followers feel as if they’re talking directly to the brand itself and can help to build brand loyalty.
Granted that sometimes a more personal touch may be required and you may want to shift, but in most situations it is best to keep things formal.
With these 5 tips, you should find that using different ‘voices’ on Facebook just added an entirely different dimension to how you approach connecting and communicating with Facebook followers.